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Guillermo Rauch
"The new Hello World might just become an AI agent. Maybe instead of just having rauchg.com, I have my own Rauch GPT that is basically a version of myself or automate some tasks for myself."
"750 million deployments that have been protected by Vercel."
"We call it progressive disclosure of complexity or sophistication."
"React went from being all this boilerplate to now it's you create a folder and you run a command like that's insane."
"I could keep spreading the word of all these things that you need to do. It's like giving the world a to-do list or I could create the technology that automates them all."

Startupeable con Enzo Cavalie
Interviewed: Guillermo Rauch

GV (Google Ventures)
Interviewed: Guillermo Rauch

Fortune Magazine
Interviewed: Guillermo Rauch

Notable Capital
Interviewed: Guillermo Rauch
We know that every time that we have a big idea about where the future's going to be, we need to be mindful of how do we meet people where they are today. Yeah. And incrementally bring them to the to the promised land. Welcome to Spotlight On, a podcast about how companies are built from the people doing the building, one messy, exhilarating decision at a time. Welcome to Spotlight On. I'm Dan Lavine, your host, and I'm here with GMA Rous from Verscell. It's great to be here. Okay. So, Gamma, for those who might not be familiar, can you tell us a little about Verscell, like how long it's been going, how big it is, and a little bit
about what it does. All right. So, Vercel builds frameworks and infrastructure for people to ship amazing products on the web. Yeah. From websites to AI agents to the next big thing on the internet. I don't want you to pick your favorite customer, but what's an example website that everyone here has used? We were just talking about Chick-fil-A. Chick-fil-A runs the operational logistic back end for 4,000 stores in the US on Versail. So, it's big companies, but it's also startups. Yeah. Like the next big AI agent that might hit on the market. Very cool. Very cool. Okay. And then how long have you
guys been doing it for? About nine years now since the first line of code was written till today. Sure. And then I think Verselians, right, is the term for employees. How many Verscelians do we have these days? 650. Wow. So, I think nearly 700 now. It's It's growing fast. And do you know everyone's name? Yeah. What? I probably do. Incredible. We hosted our big offsite this year in person for the first time. Everybody in one place in Monterey and right before someone built with our AI
agent v0, someone vive coded an app so that we would match faces to names. Oh, the directory. Yeah. Yeah. So, it was a fun game. just maybe took like 10 prompts and I knew all of them so I had a perfect score. That was incredible. That's very cool. Um well, thank you so much for joining us. I want to start kind of at the beginning. Um you have this incredibly inspiring story from growing up and getting started and it really is stranger than fiction to me. So first uh very briefly, where are you from and when did you first interact
with computers? I'm from Argentina. Yeah. Where in Argentina? So most people know about Buenos Cyrus because it's the city of Buenosyus, but I grew up in the province of Buenosirus, which is the outskirts of the city. Sure. And it was kind of hard to come by computers, internet, infrastructure, but my dad was like a huge nerd for software and he kind of foresaw the the big wave of software that was coming. So we got a computer when I was about 7 years old. And what year is this? This is 1997.
1997. You're seven years old. And so like what is even I mean do you have like Netscape? Is that like the internet not yet a thing in Argentina? No, this is offline. So Windows 95 the best way to get software was CDs and floppy discs like super early days. Did you guys have Mind Sweeper of course ships with the operating system. I mean Mind Sweeper Solitire rights hearts was a big one. Um yeah but it was fun. I think one of the big like I I don't have a lot of memories from then but I do remember the
joy of getting new software onto the computer. So getting either the small floppy disc, large floppy discs and then like being successful at loading something. I mean Verscell is obsessed with this idea of making it easy to deploy. Yeah. Because making it easy that something runs is kind of a miracle I guess. And so getting new software successfully running was orders of magnitude harder back then and it was a joy just to to see it boot up. Very very Okay. So you're in the outskirts of Buenosis the city in the province. Uh you have a computer. Um, what was your
first exposure to writing software? So, one of the challenges my dad would always say like, okay, it's it's cool to use software, it'd be even cooler to build software. So, the idea was kind of floating in our heads, but it was hard. I think, you know, maybe this actually also relates to the story of Versell, but getting the developer tools running was a huge pain. Yeah. So, especially on Windows. So, a big breakthrough for me was when I switched to Linux. Sure. And I did that also at a very early age. I