Vercel V0 GM on Transforming Developer Workflows to Ship Faster

I'm pretty out on 996. I think that concept is wrong because it's focusing on hours that you spend in the office as opposed to the amount of impact that you have and the amount of work that you deliver. The only thing I really care about is impact. So that was obviously the thing I had to fix was like we need to get to a structure where there's going to be very few leaders involved. There's going to be more autonomy. The team is going to be able to make decisions. So, as we talk about VIP coding as a category, it's exploding. As you know, there are new VIP

coding or prototyping tools popping up like mushrooms. And what's crazy is that they are all raising money and they're all generating some revenue. I realized one-on- ones I was frequently having the same conversation with a bunch of different people. So, why would I have the same conversation six separate times? As I think about leadership principles and the like approach that works particularly well for v0, it's really about solving that core problem for the team where Hey, this is Carlos, CEO at Product School and your host on the product podcast. Today's guest is

Zeb Herman, general manager of v0 at Verscell, the leading AI cloud platform for building and deploying modern web applications. Since its founding in 2015, Verscell has become foundational to the modern web, powering millions of developers and serving brands like OpenAI, Anthropic, PayPal, Nike, and Walmart. In September 2025, the company raised $300 million in series F funding at a $9.3 billion valuation. Zeb leads V0, Verscell's AI powered prototyping tool with over $3.5 million

unique users. V0ero turns natural language prompts into productionready interfaces, redefining how teams move from idea to code. In this episode, we dig into how AI prototyping is evolving into an end-to-end platform that lets product managers go from idea to deployment faster, how to empower PMs to deploy code without driving engineers crazy, what it takes for a product to graduate into its own business unit with a GM, and how to price AI products for sustainable growth in

a market obsessed with free tokens. This episode is a masterass in how AI native product teams operate fast, lean, and obsessed with impact. Let's dive in. Hey, Zep. Welcome to the product podcast. Thank you. I'm excited to be here. I'm actually excited to be here because this is the Vercel office in San Francisco. Yeah, we have a very small office which will shortly be much bigger and better in about a month. But right now, uh today the only reason we were able to get this room is that we sent threequarters of the company to our big flagship conference. Otherwise, we'd be

fighting for space. I love it. Um, so many things I want to talk about with you, but as the the GM for v0, I first want to understand what is the your product that you run and and how that fits into the overall Vercel picture. Yeah, so v0 is a vibe coding tool. I think that's the easiest way to think about it. Um, we see literally thousands of different use cases. The first use cases we saw were people creating components for UIs they were designing or like very basic UIs like a landing

page or um a single page app. Um nowadays people use it to build much more sophisticated projects and there's kind of two broad categories of that. One category is people like students or um folks who have a startup idea or whatever it might be. People on their nights and weekends who build interesting things that are kind of like experimental or like the first app that they've ever created. And then the other side of it which is much more relevant here is a lot of product and

design teams uh especially bigger companies who are kind of radically changing the way that they build products and they're using Bzero or some of these other vibe coding tools to help them prototype and like express the ideas they have for how their product will evolve with a working version of what that could look like as opposed to a written document. So Vi is one of the products that are part of Vercel, right? But you are the GM for this product. And what something that I'm very