Malte Ubl - Principles for Scaling Frontend Application Development, React Summit 2023

[Music] foreign [Music] doing uh yeah thanks for you know talking about jazz coming stuff we made the wise decision not to have a 2010 event because it wouldn't have happened anyway and this is actually my first conference at least if you you know

counting Community conferences back from you know this bigger break in everyone's life um yeah I'm coming from from San Francisco I was actually in Germany before still a little bit jet lag but I'm trying to to give bring up The Vibes here a little bit um yeah so in in this like sense of reminiscing a little bit five years ago at jasm of Australia I gave a talk and I started with this sentence hello I used to build very large JavaScript applications I was still at Google at the time and I was

you know stepping into kind of an executive role so I was really like actually building stuff myself but I learned some stuff and so I thought it would be a good idea to give a talk about it but that was then I'm back I'm actually back to building things in JavaScript uh the very large applications obviously nobody today actually does that anymore um it's typescript applications and here we are another slide from that talk was that I thought react was good and and the context there was that back in the day

you know 10 years ago I built a JavaScript framework at Google called Wiz and I was thinking about it rather to open source it and so just around that time react comes out and it looks really good and I think like the world does not need this I'm going to keep this to ourselves um you know I I think now that I was a bit of a mistake because there were some good contributions around scalability of applications that you know could have been actually valuable to the ecosystem even if just kind of shown around

um but you know now I'm at Brazil I can kind of help a little bit push react along and I think with the stuff around server components Etc some of this um you know situation that we thought about at Google back in the day um you know has come around and is now available to everyone which is amazing cool all right um so it's John versel I talked to all the teams and I find that we have an internal DX team and so I talk to them you know what are you guys doing um they explain to me what they're doing

I think that's you know that seems like a really good idea and then I go talk to customers and our customers are like telling me that their problems are the problems that our internal DX team is solving and so I was like why don't we turn this into a product team and actually make this available to everyone so that not everyone has to go over and over again um solve the same problems now this is in a way relevant because the talk I gave back in the day it was so like such Theory heavy stuff because you know I

didn't have anything open source I could only tell folks like this is what I learned but you have to figure out how to like take this learning into Something Real by yourself now I'm going to be doing similar stuff today and and more power to you if you want to build yourself or you know we we did announce a product called for sale spaces a few weeks ago that's trying to implement some of the stuff that I'm going to talk about in like a reusable fashion all right so let's go ship software like Google or versus 2023

um but kind of going to Google there was this like guy called Eric Schmidt he was the CEO for a long time and he at least internally maybe I'm leaking something sorry um always used to say Revenue solves all known problems physics saying if you just make more money it really doesn't matter what else you're doing um and I think that's wrong like certainly we don't you know have infinite money you don't have infinite money I think Google no longer has infinite money um so that's not really it's not such a good Mantra but I think this one is