Channel
Interviewed Person
Guillermo Rauch
Vercel founder and CEO Guillermo Rauch still remembers the thrill of loading new software onto his family’s computer as a kid living in the outskirts of Buenos Aires. This was the Windows ’95 era, when software came on CDs and floppy disks. He’d already begun to wonder: what if this whole process of distribution and deployment was much, much simpler? This question would drive his career and, ultimately, lead him to found Vercel. In this episode of Spotlight On, Guillermo Rauch joins Accel’s Dan Levine to discuss his journey founding and building Vercel. He shares the story of dropping out of high school to take his first job as an engineer, why he believes great deployment infrastructure powers innovation, and why a founder’s job is to bring their customers to the “promised land” of their vision, step by incremental step. #vc #venturecapital #founder #entrepreneurs #tech #CEO #vercel #guillermorauch #v0 #vibecoding #infrastructure Season 3: This season, we’re digging into the parts of founding and building companies that people don’t often see: the firsts, the messy moments, and the key decision points that come after that initial founding phase. Great companies are built one decision at a time, so we’re asking the people doing the building: How do you make the decisions that matter? What are the tradeoffs? And would you do it the same way again? Spotlight On: Spotlight On is a podcast about how companies are built, from the people doing the building. Accel: Accel is a global venture capital firm that is the first partner to exceptional teams everywhere, from inception through all phases of private company growth. Atlassian, Bumble, CrowdStrike, Fiverr, Flipkart, Freshworks, Qualtrics, Scale, Segment, Slack, Spotify, Squarespace, Tenable, and UiPath are among the companies Accel has backed over the past 40+ years. We help ambitious entrepreneurs build iconic global businesses. Featured: Guillermo Rauch, CEO and Founder of Vercel, Accel’s Dan Levine Conversation Highlights 2:00 – How Guillermo’s 1997 computer influenced his obsession with deployment today 4:49 – Authoring two major open-source projects before Guillermo could legally drink 10:38 – Want to stay ahead? Focus on your deployment infrastructure 13:39 – Outline principles for what great looks like before you write one line of code 15:11 – Have a thick skin and listen to feedback (positive and negative) 19:27 – How to deliver your vision incrementally 27:07 – How vibecoding has changed Guillermo’s approach to test-driving software 31:07 – How do you know when to launch a startup within your company? 37:04 – Why iteration velocity is the most important tool in a founder’s toolkit Connect With Us: Website: https://www.accel.com/ Linkedin: https://www.linkedin.com/company/accel-vc Twitter: https://twitter.com/accel Vercel’s Guillermo Rauch | Bold Visions Delivered Incrementally | S3E13 | Spotlight On | AccelVC https://www.youtube.com/channel/UCkgHtlqtoa73AUIueX5udaQ

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Interviewed: Guillermo Rauch

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Fortune Magazine
Interviewed: Guillermo Rauch
We know that every time that we have a big idea about where the future's going to be, we need to be mindful of how do we meet people where they are today. Yeah. And incrementally bring them to the to the promised land. Welcome to Spotlight On, a podcast about how companies are built from the people doing the building, one messy, exhilarating decision at a time. Welcome to Spotlight On. I'm Dan Lavine, your host, and I'm here with GMA Rous from Verscell. It's great to be here. Okay. So, Gamma, for those who might not be familiar, can you tell us a little about Verscell, like how long it's been going, how big it is, and a little bit
about what it does. All right. So, Versel builds frameworks and infrastructure for people to ship amazing products on the web. Yeah. From websites to AI agents to the next big thing on the internet. I don't want you to pick your favorite customer, but what's an example website that everyone here has used? We were just talking about Chick-fil-A. Chick-fil-A runs the operational logistic back end for 4,000 stores in the US on Versail. So, it's big companies, but it's also startups. Yeah. Like the next big AI agent that might hit on the market. Very cool. Very cool. Okay. And then how long have you
guys been doing it for? About nine years now since the first line of code was written till today. Sure. And then I think Verselians, right, is the term for employees. How many Verscelians do we have these days? 650. Wow. So, I think nearly 700 now. It's It's growing fast. And do you know everyone's name? Yeah. What? I probably do. Incredible. We hosted our big offsite this year in person for the first time. Everybody in one place in Monterey and right before someone built with our AI
agent Vzero, someone vive coded an app so that we would match faces to names. Oh, the directory. Yeah. Yeah. So, it was a fun game. just maybe took like 10 prompts and I knew all of them so I had a perfect score. That was incredible. That's very cool. Um well, thank you so much for joining us. I want to start kind of at the beginning. Um you have this incredibly inspiring story from growing up and getting started and it really is stranger than fiction to me. So first uh very briefly, where are you from and when did you first interact
with computers? I'm from Argentina. Yeah. Where in Argentina? So most people know about Buenos Cyrus because it's the city of Buenosyus, but I grew up in the province of Buenosirus, which is the outskirts of the city. Sure. And it was kind of hard to come by computers, internet, infrastructure, but my dad was like a huge nerd for software and he kind of foresaw the the big wave of software that was coming. So we got a computer when I was about 7 years old. And what year is this? This is 1997.
1997. You're seven years old. And so like what is even I mean do you have like Netscape? Is that like the internet not yet a thing in Argentina? No, this is offline. So Windows 95 the best way to get software was CDs and floppy discs like super early days. Did you guys have Mind Sweeper of course ships with the operating system. I mean Mind Sweeper Solitire rights hearts was a big one. Um yeah but it was fun. I think one of the big like I I don't have a lot of memories from then but I do remember the
joy of getting new software onto the computer. So getting either the small floppy disc, large floppy discs and then like being successful at loading something. I mean Verscell is obsessed with this idea of making it easy to deploy. Yeah. Because making it easy that something runs is kind of a miracle I guess. And so getting new software successfully running was orders of magnitude harder back then and it was a joy just to to see it boot up. Very very Okay. So you're in the outskirts of Buenosis the city in the province. Uh you have a computer. Um, what was your
first exposure to writing software? So, one of the challenges my dad would always say like, okay, it's it's cool to use software, it'd be even cooler to build software. So, the idea was kind of floating in our heads, but it was hard. I think, you know, maybe this actually also relates to the story of Versell, but getting the developer tools running was a huge pain. Yeah. So, especially on Windows. So, a big breakthrough for me was when I switched to Linux. Sure. And I did that also at a very early age. I