Channel
Interviewed Person
v0
This week I want to talk about something I did. Something that actually blew my mind. I built a complete platform experience functional prototype in two hours. Something that would have normally taken me and my team a couple of weeks. The experience has completely changed how I think about the future of design and how we're going to work. For those who don't know me, my name is Jason Seir. I'm currently the VP and head of design for Cisco security business. I've spent 25 years learning
to build software people actually want to use. This channel, it's where I share the things that I've found to have actually worked. It's for designers, product managers, and engineers who care about creating impact, not just shipping features. So, if any of that resonates with you, maybe consider subscribing. Okay, let's get into it. Look, I've always believed in pushing boundaries and I love experimenting with the new stuff, but what I experienced this week with Vercel V0ero, it's not just another tool. It's
a fundamental shift in how we will create digital experiences. So, here's what happened. I'm preparing for a workshop, a big meeting. I need to be able to articulate my thinking on a platform experience strategy. Normally I jump into Figma or PowerPoint and depending on the complexity, I'd probably engage folks from my team. The last time I did something similar, I think probably worked with two or three designers and we iterated over the course of a couple weeks to create a functional, you know,
clickable Figma prototype, but this time it was different. A couple of folks on my team have been leaning in and learning v0. And so I thought it was time to give it a try. I went into the app, described in three or four sentences what I wanted, and I gave it a screenshot of an existing product to UI just to use as a reference. Man, within minutes, after only four or five prompts, I probably had about 80% of what I needed. But the
thing is, I was having so much fun, I wanted to keep pushing to see what I could create. After about 25 prompts, I had added theming, theme switching because we always need dark mode, admin user management. I had feature flags to control different parts of the prototype. And I even added an AI assistant that had the illusion of responding to basic prompts. I had complete I had created a completely interactive prototype in two hours. Done. And this isn't just a clickable
mockup. This is fully functional front-end code. So, here's the crazy part. I got so hooked on this tool that on my way home from San Francisco, I started another project while waiting for a ferry home for the ferry ride home. Picture this. I'm sitting at a local pub with a burger and a beer, and I designed to finally redesign my personal photography website. I opened up the tool. I explained that I needed the site to be able to show my photography, host some of my external
ramblings like YouTube and maybe some Medium posts and also act as a basic CV and and work portfolio. I'll be honest, the first iteration of it was terrible. Then I think my next prompt was something like, "Hey, I'm a design leader. My site needs to look awesome." And then it started coming back with something decent. I pushed it for a bit more bold photo typography. some novel micro interactions, never telling it exactly what to do, but rather explaining what I hope to achieve
and letting it figure things out. It felt a lot like giving art direction to a designer, giving them ideas to explore and waiting to see what it comes back with. The end result, after an hour in the pub and a couple hours on at home, it's pretty decent. The site uses an API to access YouTube directly to pull in my videos. Does something similar with Medium. I even have amplitude uh integrated um and imple and I even have ampl
