How Vercel V0 Will Transform Design & Product Workflows

this week I want to talk about something I did something that actually blew my mind i built a complete platform experience functional prototype in two hours something that would have normally taken me and my team a couple of weeks the experience has completely changed how I think about the future of design and how we're going to work for those who don't know me my name is Jason Seir i'm currently the VP and head of design for Cisco security business i've spent

25 years learning to build software people actually want to use this channel it's where I share the things that I've found to have actually worked it's for designers product managers and engineers who care about creating impact not just shipping features so if any of that resonates with you maybe consider subscribing okay let's get into it look I've always believed in pushing boundaries and I love experimenting with the new stuff but what I experienced this week with Versel V0ero it's not just another tool it's a

fundamental shift in how we will create digital experiences so here's what happened i'm preparing for a workshop a big meeting i need to be able to articulate my thinking on a platform experience strategy normally I jump into Figma or PowerPoint and depending on the complexity I'd probably engage folks from my team the last time I did something similar I think probably worked with two or three designers and we iterated over the course of a couple weeks to create a functional you know

clickable Figma prototype but this time it was different a couple of folks on my team have been leaning in and learning Vzero and so I thought it was time to give it a try i went into the app described in three or four sentences what I wanted and I gave it a screenshot of an existing product to UI just to use as a reference man within minutes after only four or five prompts I probably had about 80% of what I needed but the thing

is I was having so much fun I wanted to keep pushing to see what I could create after about 25 prompts I had added theming theme switching because we always need dark mode admin user management i had feature flags to control different parts of the prototype and I even added an AI assistant that had the illusion of responding to basic prompts i had complete I had created a completely interactive prototype in two hours done and this isn't just a

clickable mockup this is fully functional front-end code so here's the crazy part i got so hooked on this tool that on my way home from San Francisco I started another project while waiting for a ferry home for the ferry ride home picture this i'm sitting at a local pub with a burger and a beer and I designed to finally redesign my personal photography website i opened up the tool i explained that I needed the site to be able to show my photography host some of

my external ramblings like YouTube and maybe some Medium posts and also act as a basic CV and and work portfolio i'll be honest the first iteration of it was terrible then I think my next prompt was something like "Hey I'm a design leader my site needs to look awesome." And then it started coming back with something decent i pushed it for a bit more bold photo typography some novel micro interactions never telling it exactly what to do but rather

explaining what I hope to achieve and letting it figure things out it felt a lot like giving art direction to a designer giving them ideas to explore and waiting to see what it comes back with the end result after an hour in the pub and a couple hours on at home it's pretty decent the site uses an API to access YouTube directly to pull in my videos does something similar with Medium i even have amplitude uh integrated um and imple and I even have ampl