AWS re:Invent 2025 - Customer Keynote Vercel

>> Hi everyone! It's so great to be here with you all in The Cloud! When I was growing up in Argentina, I deconstruct sites on our family computer and bring my own ideas to life by typing a file to a server and sharing a link with my friends. It was the best feeling I could just build and I never stopped

building. I built with every tool and every framework, which eventually led me to create my own framework as one does Next.js. With Next.js, we made building high quality applications accessible to anyone from the biggest enterprises on the planet to solo developers starting out with just an idea. The problem was that even with Next.js, I built an app in a couple hours and then spent weeks setting up

infrastructure to get it out into the world, and I didn't just want easy, I wanted peak performance at scale and I wanted it now. That idea led me to build Vercel. Ten years later, Vercel now empowers more than 11 million customers to build, scale and secure global web applications without managing infrastructure. With more than 1 trillion requests served every month, now AI is changing. What and how we build

interfaces are becoming conversations and workflows are becoming autonomous. We're witnessing the shift from web pages to AI agents. This is perhaps the most important transformation we'll see in our careers as developers and technologists. And this is how the Vercel AI Cloud was born to redefine fully managed infrastructure for the AI era.

We call this self-driving infrastructure. You write an app, you push your code, and automatically the best possible infrastructure is provisioned, orchestrated and optimized for you. Vercel operates as an always on system that observes every input from the code you write, the code you ship to the traffic your users generate, and turns that data into real

time insights and optimizations. You get to focus on your business, your products, your customers. And we know this works because we prove it at scale every day with our customers, but also because we build Vercel. Guess what? With Vercel on Vercel and Vercel is powered by AWS, which means

with just one git push, you reap the benefits of fully self-driving AWS infrastructure. So let's look at this in action first v0. V0 is the realization of that original dream. The thing I wished existed when I was hacking together my websites. In Argentina. You speak your mind and in seconds you have a live working application. Since its launch,

v0 has been serving millions of requests per day. And that was possible because under the hood v0 runs on Vercel, which runs on AWS with model inference provided by Amazon Bedrock. When we were building v0, our engineers could just write code, deploy it over cell, and scale without configuring AWS primitives. And so this freed up the team's time, the v0