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Join Sebastian Contreras, Senior Development Success Engineer at Vercel, Sharon Toh, Senior Demand Generation Manager at Vercel, and Michael La Colla, Director of Engineering at PAIGE, for an AMA on how PAIGE achieved a successful Black Friday 2024 with Vercel. In this session, the team discusses the technical strategies behind handling peak traffic, ensuring uptime, and optimizing site performance during one of the busiest eCommerce events of the year.

Vercel
Interviewed: Rich Harris
Hello everyone and welcome to our webinar. I'm your host Sebastian Contreres. I'm a senior development success engineer here at Versell and today with us is Michael Aoya, director of software engineer at page. As announced before uh we will be diving into how page achieved a successful Black Friday 2024 with Bell and the technicalities behind it. Remember that this session is also at MAA. So feel free to drop your questions in the chat. My co-host Shon will be collecting the
questions and we'll cover as many as we can during the Q&A. And as usual, for any questions that we don't get to answer, we'll reach out to you via email. So, let's get started. Hi, Michael. Thanks for accepting our invitation. Please introduce yourself to the audience and tell us about your role and about Page. Hey, guys. And yes, hello Sebastian. So, my name is Michael. Uh, I am the director of software engineering at Page. Been at the company for about five and a half years now. Uh my role is mainly um leading a team
of developers um at page. Our biggest role is on the ecom side with custom development on the website, but our company at page is an omni channel experience. Um so for those unfamiliar with page as a brand or company um we have over 20 retail stores throughout the country. uh as well as in this past year started open up internationally with uh stores in the UK as well as we just opened up our first store in Macau, China, which is a big accomplishment. Um
in addition to retail, we have the online e-commerce channel which is uh mainly what I manage and then we also do wholesale with kind of higherend department stores such as Bloomingdale, Nordstrom, Nean Marcus, that kind of tier. Um so we're across many different channels. Um but we're definitely in the kind of apparel space. Okay, that's good. So I would like to start uh the conversation with Black Friday 2024 from our cell perspective.
So what you're seeing on the screens are the numbers like we got almost 2 million concurrent requests per second at the highest peak. uh it was a total of 86 billion requests for the entire holiday and our uptime went above the our 99.99% uh uptime. So my first two questions are like how was Black Friday 2024 for you like on the client side and how this experience with Versail shaped your Black Friday preparation for 2025.
All right. Yeah. So last year, Black Friday was the first Black Friday sale um on the Versell platform. We replatformed on the Versell. So this was a big test for us um just because you know, you always kind of want to prove it in a sense. And u I'm happy to report that uh that the term I always use for this is it was blissfully boring in the best way possible. What I mean by that
is obviously you're always concerned about stability, sight speed, and all that. Um, and everything went out without any problems, very smooth. Um, you know, I was able to enjoy my Thanksgiving without having to uh huddle over a computer and put out fires that year. Um, but in addition to just sight speed and performance stability, um, record-breaking numbers for us. So, it was wins across the entire board. And for 2025,
is that something that you want to do different? How how it is with, you know, 2025, we we set a high bar for 2024. So 2025 is really trying to always beat that bar. Uh but now with another year under our belt with Forcell, uh there's been a lot of new features, optimizations that we've made to go into this Black Friday, Cyber Monday, kind of even more confident than we were last year. That's good. That's actually what I what I wanted to talk uh next and is let's