Black Friday Cyber Monday readiness with Vercel

So, we've got quite a few topics to jump into today. So, we're just going to go over a brief agenda before we get started. Uh, we're going to talk about why Black Friday, Cyber Monday matters and why it's important to your business, the cost of failure should things go wrong, what it means to have a boring Black Friday, um, how Versell can scale to support your success, Michael will go through the Black Friday Cyber Monday readiness assessment, and we'll have customer success stories as well as Boris will tell us how to optimize for the future with some e-commerce chat.

So getting started, why does Black Friday, Cyber Monday matter? It is one of the most important um e-commerce days of the year. Some people consider it the black or the Super Bowl of e-commerce. It can make or break your business bottom lines with over 41 billion dollars in total sales over the weekend. One hour downtime can cost a company millions of dollars. And website speed and performance is one of the most crucial things to help drive your revenue.

So, what is the cost of failure on Black Friday? Why downtime is not an option? Downtime means lost money. It's all every second counts. That means customers can't spend money on your website. They get frustrated. They're going to go look for it somewhere else. In 2024, estimates ranged from $675 million losses due to downtime and about $540,000 per hour of downtime for medium and large online retailers.

There have been some major historic failures spent reported over the last years on Black Friday. Retail giants have lost tens of millions of dollars due to downtime or website issues. You can see here we've got Nike, Costco, Walmart, and J Crew um all experienced major outages or downtime issues on Black Friday and and your business cannot afford to fall into this category and leave money on the table.

So, what does a boring Black Friday look like? Boring means uh billions in revenue. So, what does that mean when we say a boring Black Friday? Uh, we want to be, oh, excuse me. We want to make Black Friday boring for your support and IT teams, not your bottom line. This means no incidents, no surprises, no performance degragations. Uh, core web vitals remain stable and it's just business as usual. That means your team can have a stress-free day and focus on your customers. Teams work more

efficiently. uh you get higher conversion rates and brand reputation is strengthened because no one is complaining about your brand online and everyone is able to achieve uh what they came to do on your site. This means your team can focus most on what matters, running your business. You're prioritizing innovation and and handling your customers as opposed to dealing with crisis management and trying to get things back online. This can make everybody happy and really drive record sales for your for your company.

I'm gonna pass it over to Michael to talk about how Versell helps scale to handle this for you. Hey. Yeah, thanks David. So, we've talked a little bit about why this matters. We've talked about the cost of failure around Black Friday. Talked about uh Black Friday as a boring mindset. But now, let's transition to looking at how versels scales under pressure. When we talk when we talk about scaling under pressure, what we're talking about is how does the Verscell platform respond dynamically to

the some of the largest traffic events on the internet. You know, we're specifically talking about Black Friday now, but there are also, you know, product launches, there's um flash sales events, you know, discount codes get released and hammer your site. You know, how do you do that? And how does the Verscell platform uh support that? Purcell has a goal here of zero failures while also making sure that it takes almost no manual intervention to handle