Vercel CEO Guillermo Rauch on Next.js, organic growth, switching costs

one thing that i noticed recently is next chase and versailles are incredibly organic you actually alluded to this where like you just hear of it and you see it pretty much everywhere etc etc so that actually has a disadvantage in some way in that you're not there to witness the internal process or processes that led to its decision of being there that can even create an interesting pressure like easy calm easy go right if

it's so easy to choose it would it be easy to choose the next thing right so i spent a lot of time actually reverse engineering okay why is this customer why did they choose it what are the things that stood out to them which in many ways it's almost like a synchronization or calibration process right because maybe i think well this one feature really is awesome but then you talk to customers like well i couldn't care less about that feature actually i'm really interested in that other feature right yeah so it's that calibration process

and then also understanding okay like as we just talked about if my real goal is to help their customer i most definitely need to talk to them to understand what problem they're trying to solve for their end user and how we can help them [Music]