How Vercel Saves Dev Teams $10M+ in Productivity Gains | Guillermo Rauch

14 days agoJuly 21, 2025
2:00:41
17,763 views
191 likes
H

HD in HD Podcast

Channel

Interviewed Person

Guillermo Rauch

Description

Before founding Vercel, Guillermo Rauch, was a self-taught teenager in Argentina earning his first dollars online to help his family. From early open-source work to remote freelancing, this episode traces how his drive to figure things out led to solving web performance at scale. We also get into: • how his dad instilled a mindset of pushing tech boundaries • what growing up during Argentina’s economic swings taught him • why he sees Minecraft as a healthy game for his kids • why he believes speed without direction is meaningless ABOUT US: We’re proudly sponsored by Brex—a brand I co-founded, now supporting over 30,000 businesses like Anthropic, DoorDash, and Scale AI, helping them make every dollar count. I’m grateful for their continued support as I bring you all conversations with some of the most exceptional founders of our generation. For more information, please go to: https://www.brex.com/?ref_code=bmk_audio_HDinHD Connect with us here: 1. Guillermo Rauch- https://www.linkedin.com/in/rauchg/ 2. Brex- https://x.com/brexHQ 3. Henrique Dubugras- https://x.com/hdubugras This episode was produced and distributed by our friends at Atomik Growth: https://atomikgrowth.com/ (00:00) Trailer (02:07) Introduction, Brazil–Argentina, investor link-up (03:34) Buenos Aires upbringing, “experimental” high school (07:08) Dad’s tech prompts, Linux CD, first hacks (11:40) Games, forums, packet-sniffing and reverse-engineering (15:24) Burning music CDs, first pesos earned (19:40) Freelance web gigs, earning U.S. dollars at 11 (24:10) Elite high-school grind → decision to drop out (29:52) Swiss startup offer, Lausanne move, visa gauntlet (36:05) Silicon-Valley coworking, Instagram/Twilio neighbors, first exit to WordPress (41:45) MoodTools vs jQuery (47:57) Post-exit angel investing, early bets on Scale AI & Bitcoin (54:40) Founding Vercel, birth of Next.js, “self-driving” cloud (1:01:15) Angel portfolio lessons & product-market focus (1:07:50) AI surge: v0, agents, “token factories” vision (1:13:56) Product mantra: Iterate-to-Greatness and tiny ship cycles (1:18:10) Self-driving-car analogy for autonomous code (1:24:30) Brand-permission, scope control, and feature flags (1:29:35) AI as skill democratizer; enterprise adoption stories (1:34:22) Bottlenecks: context windows, error loops, auto-repair (1:39:48) Winning dev love: CEO must code, patient-zero testing (1:44:55) Luck vs skill: family, immigration breaks, big bets (1:51:30) Containing blast-radius of mistakes; experimentation culture (1:55:40) Engineer-founder mindset, constant up-skilling (2:00:20) Closing

Transcript

Group by:

It is quite easy to make money in Silicon Valley. You're just going to naturally see that people around you are building the future. Forget about like open AI, whatever. There's probably more AI unicorns being born today. This week on the show, we have GMO Roush, the visionary founder behind Versell, the platform fueling the next generation of AI powered lightning fast web apps. My idea of building software is that you type something in and you press deploy and it's live instantly. like literally no build time, no CI/CD pipelines. It's instant. If you've used the web lately, chances

are you've touched his work from websites like Nike, Adobe, and Open AI. Elon just talked about this, I think a couple days ago. The CEO needs to be an engineer. The CEO needs to be a developer. The CEO needs to understand the problem space very, very deeply. This truly is the world that AI should unlock in the future is that we all become more full stack. What is your level of AI proficiency? He scaled from coding in his bedroom in Argentina to building one of the fastest growing cloud companies on the planet. You have to chase your interests. You have to pursue your interests. For me,

the obsession was figure out how things work. My dad was like, can you see how far you can push this thing? Can you hack around and change the operating system? So, we always had a hacker mindset around having a computer at home. What is a modern version of that that I can give my kids? So, what about screen time of the kids then? Like, what do you I would meet a lot of like tech CEOs and families and whatever and like they all had pretty strict technology limits and I was like that's that's kind of weird guys. I'm here because I had no technology limits. Yeah. Yeah. That's exactly how it feels.

Like imagine my parents had out of screen time for me. I'm Enrique Dubrass and welcome to HD and HD. This episode is brought to you by Brex, a brand I'm proud to have co-founded and one that's shaped by the same journey many of you are on. Brex has everything startups and fast growing companies need to make every dollar count. From modern corporate cards, banking and treasury to accounting, automation, travel, and expenses. Over 25,000 companies

including Door Dash, Scale AI, and Anthropic spend smarter using Brex. Man, thank you so much for coming and thanks for for for for being here. I really appreciate you taking the time. Yeah, excited for this. So, I was, you know, remembering the first time we met, you know, one of our common investors. I think it was co. Yeah, I think it was co. One of our common investors introduced us and said, "Enrique, like you should meet these guys. These are building like amazing dev tools and they're Argentina." And as soon as they said Argentina, I'm like, "Do I really want to meet this guy?" You know, like I don't know. Brazil Argentine rivalry.

Yeah, exactly. The Brazil Argentina rivalry. Um, even though I'm in a in a board of an Argentinian company. Yeah. Yeah. Yeah. So, but that Argentinian company li their biggest market is Brazil, right? Their biggest market is in Brazil, but I think they do really well in Argentina, you know, really well. Yeah, of course. And uh I think for Argentina entrepreneurs is like how the hell did that even happen? Like so ahead of their time. Um early to the internet, so a huge inspiration for for all of us. Totally. Totally. And I feel there's like so many other amazing entrepreneurs

coming out of Argentina, right? Like uh you know, I think Wes was Argentinian, right? And then um you know, it's a big one. Azero, that's right. That's right. uh the Walla founder too like you know there's a lot of great a lot of movement and I think the next decade the the best is yet to come. Yeah, for sure. For sure. And obviously Versel, right? Like the crown jewel of it. But yeah, man. Like so first maybe tell me a little bit like you're born there. Would you grew up there? You grew up here in the US? Like how is your your life? Yeah, fun story. I grew up in Argentina

until I was at the last year of high school. And so I was like I was 18. Buenosiritis. Yeah. Uh first in the outskirts of Buenosirus in a town called Lenus and then moved to the city to go to high school. American high school. Normal high school. Normal. uh not normal in the sense of so normal normal by the standards of like uh you know it's another high school in in in the city in Spanish speaking everything but it had a one really cool wrinkle which is they called it an

242 segments (grouped from 1157 original)22010 words~110 min readGrouped by 30s intervals

Video Details

Duration
2:00:41
Published
July 21, 2025
Channel
HD in HD Podcast
Language
ENGLISH
Views
17,763
Likes
191