How Contentful + Vercel Engineer for Peak Traffic

Welcome everybody to our webinar. How Contentful and Verscell allows you to engineer for peak traffic. Uh unless in case you didn't know, this year is flying by. We're already into November. And this webinar is all about how leading retailers use both Contentful and Verscell together to create high performance and secure storefronts. I'm Carson Cely. I'm a senior platform architect at Verscell. That means I get to work with some of the top uh teams and brands at Verscell, working with

them every day to get the most out of the Verscell platform. And today I'm very happy to be uh co-hosting this with Na from Contentful. Nika, please introduce yourself. Thank you Carson. Hi everyone. I'm leading technical partner enablement program at Contentful. And before joining Contentful, I was actually a customer running digital experience platform built on Contentful for over 8 million users in North America. So now

at Contentful, we use Versel everywhere for every single use case to build all those innovations and experience. And I'm super excited to present for you today with Carson what Contentful can do with Versel. Awesome. Yes, looking forward to it. So to start off here with our little agenda, I want to start by recapping some Black Friday 2024 review. As we say, we are in November and we know for many versel customers, including you all

here, no doubt. Uh it's top of mind for you. This could be one of your biggest weeks uh for your whole organization. That's actually not too rare. So we're going to look at a quick review of 2024 and the numbers. We're going to touch on what Versell is. We're going to touch on what Contentful is. And again, the really key to this is how they two come together to really unlock incredible potential for teams such as yours. And then we're going to touch on the most important thing is making sure that you are Black Friday ready yourself for 2025.

So, Verscell, quick intro. What is Verscell? It really brings the performance, scale, and security to your e-commerce applications and beyond. Uh some great uh highlevel Black Friday, Cyber Monday numbers from 2024. We were pushing 86 billion requests at nearly two million requests per second at peak, which is all really incredible. And all this to say is Verscell really brings that scale and performance and security at massive scale, including Black Friday

and Cyber Monday. And Versell really is the complete platform for building intelligent storefronts, web apps, agents, MCPs, and beyond. well beyond today. We're sort of focusing in on storefronts and more e-commerce um because of again this holiday season coming up. But Versell really is this complete toolbox to be able to bring your applications to life and get them to the world uh as quick as possible. And we do that um in many ways. One of

the key ways is managed infrastructure. And what that ultimately means for you is you and your team get to focus on your product, your stores, your customers and not actually have to worry about the infrastructure needed. Uh you can just pass that off to Verscell and it has the best practices built in. And with that that means less misconfigurations and out of the box you get global and fast dynamic hosting and all again without zero with zero configuration and uh the scale so that traffic spikes like perhaps what's

coming on black Friday and cyber Monday is actually exciting. Verscell really unlocks a ton of things including higher site revenue. looking forward to touch on that how um Verscell and its platform can really unlock that as well as faster iteration speed, lower costs and 10x or 100x developers as we see here. Developers like Na I think like myself they love working with Verscell and it allows you to bring some of the top talent. So that's a little bit of an intro to Verscell and what it