Staff Product Manager at Vercel: Mariano Fernández Cocirio on Scaling Focus

You need to be shipping something all the time. It doesn't matter if it's small, if it's big, whatever. Just keep shipping. Then go and check how people are using that thing that you shipped. And if nobody is using it, well, you need to ship something else. Quick follow-up question. What if my company is only releasing once a quarter? Hello. Hello, and welcome to another episode of Product and Cake. Today, as always, as you can imagine what my next words are going to be, we are in the virtual recording studio with my amazing

co-host Paul. How you doing, Paul? Thank you, Go for the introduction. That was so surprising and in so innovative, innovative and new. But what is actually new is our awesome guest today because here with us is Mariano from Brazil. Hi, Mariano. How are you? Hey, folks. I'm doing fine. Thank you for inviting me. Yeah, we are we it's funny because we are in a virtual room but we are all in

the same city so we can complain about the weather at the same time. That that's great for the introduction and luckily we did that already in our pre-talk. So you don't need to listen to us complaining about the weather. But I have another introduction question for you both. And my question today for check-in is Mariano. What helps get you in the flow? Usually it's just getting off the computer, walk a bit, just play

some music, and then it's like, okay, I disconnect a bit, I have a broader vision of what I'm doing, and then I go into it in again with more strength, you know. Thanks for sharing. What about you, G? If I want to focus on a topic, um, I need to have headphones on, even if nothing is playing, but and and not earphones, not something in my ear. I need something to hold my whole head. So, I need proper

headphones. And I also would prefer wear glasses. When I need to really focus, I wear glasses. Make sure my hair is tied up. It's up. It's not in in the So, my head needs to be basically covered. That's the start of it. And then I have a playlist in Spotify. That is my focus playlist and I listen to that and it's just brings me into the

flow. Nice. That that's also ritual, you know, like when tennis players are about to serve, you start like, okay, I touch three times here, I cover, I go there, back. Nice. I like it. I I would like to have something as interesting to say. But my mine was boring. Sorry. Everyone is different. How about you, Paul? What do you do? So for me, I'm recently experimenting a lot with binaural beats. You know that sound

files that have different wavelengths on left and right ear and then they say it put your brain into into movement when you hear that and it's like a white noise sound a little bit there. Yeah, if you search for buy neural beats on YouTube, you find a lot of stuff and that works for me actually super good combined with my timer. This is for me at the moment the best tool. 35 minutes go and whenever my brain tries to slip,

then I look at the timer and I realize, okay, just 20 minutes and focus. Today we have a similar time span ahead, a little bit longer. That's nice because Mariano, you are basically working at one of the coolest companies at all from my perspective because you are staff product manager at Versel and Versel is maybe the hottest platform infrastructure provider at the moment. Would you agree to that or how do you describe Versel? Yeah, I mean I think like what we are