Staff Product Manager at Vercel: Mariano Fernández Cocirio on Scaling Focus

you need to be shipping something all the time It doesn't matter if it's small if it's big whatever Just keep shipping Then go and check how people are using that thing that you shipped And if nobody is using it well you need to ship something else Quick follow-up question What if my company is only releasing once a quarter Hello Hello and welcome to another episode of Product and Cake Today as always as you can imagine what my next words are going to be we are in the virtual recording studio with my amazing

co-host Paul How you doing Paul Thank you Go for the introduction That was so surprising and in so innovative innovative and new But what is actually new is our awesome guest today because here with us is Mariano from Brazil Hi Mariano How are you Hey folks I'm doing fine Thank you for inviting me Yeah we are we it's funny because we are in a

virtual room but we are all in the same city so we can complain about the weather at the same time That that's great for the introduction and luckily we did that already in our pre-talk So you don't need to listen to us complaining about the weather But I have another introduction question for you both And my question today for check-in is Mariano What helps get you in the flow Usually it's just getting off the computer walk a bit just play some music and then it's like okay I disconnect a

bit I have a broader vision of what I'm doing and then I go into it in again with more strength you know Thanks for sharing What about you G If I want to focus on a topic um I need to have headphones on even if nothing is playing but and and not earphones not something in my ear I need something to hold my whole head So I need proper headphones And I also would prefer wear

glasses When I need to really focus I wear glasses Make sure my hair is tied up It's up It's not in in the So my head needs to be basically covered That's the start of it And then I have a playlist in Spotify That is my focus playlist and I listen to that and it's just brings me into the flow Nice

That that's also ritual you know like when tennis players are about to serve you start like okay I touch three times here I cover I go there back Nice I like it I I would like to have something as interesting to say But my mine was boring Sorry Everyone is different How about you Paul What do you do So for me I'm recently experimenting a lot with binaural beats You know that sound files that have different wavelengths on left and right ear and then they say it put your brain

into into movement when you hear that and it's like a white noise sound a little bit there Yeah if you search for buy neural beats on YouTube you find a lot of stuff and that works for me actually super good combined with my timer This is for me at the moment the best tool 35 minutes go and whenever my brain tries to slip then I look at the

timer and I realize okay just 20 minutes and focus Today we have a similar time span ahead a little bit longer That's nice because Mariano you are basically working at one of the coolest companies at all from my perspective because you are staff product manager at Versel and Versel is maybe the hottest platform infrastructure provider at the moment Would you agree to that or how do you describe Versel Yeah I mean I think like what we are