Tejas Kumar: Enabling data at massive scale with Next.js

Next.js Conf, what's up? Great to be here with you all talking about the web, the future, Next.Js, Vercel. Woo. I'm here for it is such an honor and privilege to be a part of this and talk to you. So I'm here today to talk to you about some fun stuff, but before we get ahead of ourselves, lemme do a quick introduction. My name is Tejas, that's pronounced like advantageous,

for those of you who may struggle to say it, it is definitely not Tejas, or you know, anyway, but whether or not I'm advantageous, we'll find out at the end of the the talk. And I'm the director of developer relations at a company called Zeta. Zeta is a serverless database focused on developer experience. Like we're trying to give like, you know, high premium Vercel, quality DX to databases,

data infrastructure, search engine, the data, the whole data layer, right? But you know, that's not what the talk is about. The talk today is about enabling data at massive scale with Next.js enabling data at massive scale with Next.js. And you know, that may sound very buzz wordy and what have you, if you're judging me, don't, Anyway, no, but it's, so what does this mean? And let's get into that to start the talk with what do we even mean by like massive scalable or, or massive scale?

You see, this is, this is something we need to identify to, to begin the presentation. So here, here's what I posit, here's what I propose. When you start a product or when you work in a team, usually you find yourself, for the intents and purposes of this talk. At one of three possible areas of scale with your product or your company or what have you. You may have seed scale that is you're just kind of initial,

you're getting started. You maybe don't have users, you're in beta, you're just, you know, trying things out. You may be in startup scale, this is where you have users, maybe a few hundred or a thousand and people are using your thing. You've got some tech infrastructure going, it's working. And you're not nervous about getting paged at like 3:00 AM right? Or you may be at substantial scale. So you may be at enterprise to your, you know,

lots of users. You might be one of the, the fangs of the world, right? Facebook, Amazon, Apple, Netflix, Google, Microsoft, Spotify, whatever. You might be either at seed or at startup or at substantial. And so when we say massive scale in this presentation, we mean like, you know, you're good past Spotify size, right? How do we get there? How do we enable apps there? How does React to Next.js and Vercel and Zeta, how do we play in that arena? Because candidly speaking, I am immensely grateful for the value that Vercel and

Next.js provide for getting started. Like, it's, it's phenomenal. I mean, even before Vercel, right? If you remember Zeit, when you type in one command, now enter, boom, your stuff's live. What? How? with Next.js NPM install, React React dom next create pages/index.tsx boom, you have a web page. What? So the getting started experience is phenomenal. And then what Next.js and Vercel will do is follow you from

seed scale to startup scale. There's a ton of startups built on Vercel and Next.js working to this day, Zeta is actually one of them. So that's phenomenal. And then, you know what Vercel and Next.js will do is, also follow you through to substantial scale if you want. As far as I remember, Kendrick Lamar's website is is on Vercel. I know Apple has some stuff on I think Next.js.