v0 Tutorial from the CPO: AI Prototype Like a Pro
Aakash Gupta
Channel
Interviewed Person
Guillermo Rauch
Description
I sat down with the CPO of Vercel to unpack why v0 is becoming the tool for modern product and engineering teams alongside vibe coders. We cover: - The future of AI prototyping for PMs and designers - How v0 builds product - A full tutorial of v0 Whether you’re a PM trying to stay ahead, a founder rethinking velocity, or a builder curious about what’s next, this episode is for you. 🎥 Timestamps: Preview – 00:00:00 The Agenda – 00:01:07 Live Demo 1: Cloning LinkedIn Newsfeed – 00:03:01 Live Demo 2: Personalized Apollo Homepage (Based on User Behavior) – 00:04:50 Ad 1: WorkOS – 00:09:50 Ad 2: Jira Product Discovery – 00:11:O2 LinkedIn Demo Continued – 00:11:58 Live Demo 3: Grok-Powered Post Composer – 00:14:04 What He’s Building with v0 – 00:15:34 The Feature Factory Problem – 00:24:16 Team Size Behind v0 – 00:27:25 Ad 3: AI Evals Course by Hamel & Shreya – 00:29:39 Ad 4: AI PM Course by Product Faculty – 00:30:39 Team Size Behind Vercel – 00:31:26 Competing with Bolt, Lovable, Replit & Others – 00:34:18 His Reflections on Creating React – 00:35:39 Demo Updates and What’s Changed – 00:37:57 How Vercel Builds Products – 00:43:45 How v0 Team Uses v0 Internally – 00:48:37 How PMs Should Think About Prototyping – 00:50:26 From Integration Idea to Shipped Feature: Thought Process – 00:53:04 Buying v0 Licenses for the PM Team – 00:57:37 His Journey: From Engineer to CPO – 00:59:32 How He Landed the CPO Role at Vercel – 01:03:56 The Future of AI for PMs – 01:11:19 Closing Thoughts – 01:14:37 Podcast transcript: https://www.news.aakashg.com/p/tom-occhino-podcast 💼 Check out our sponsors: 1. WorkOS: Your App, Enterprise Ready - http://www.workos.com/aakash 2. Jira Product Discovery: Build What Matters To Business And Users - https://www.atlassian.com/software/jira/product-discovery 3. The AI Evals Course for PMs & Engineers: https://maven.com/parlance-labs/evals?promoCode=ag-product-growth - You get $800 with this link. 4. Product Faculty: Get $500 off the AI PM certification with code AAKASH25 - https://maven.com/product-faculty/ai-product-management-certification 👀 Where to Find Tom: LinkedIn: https://www.linkedin.com/in/tomocchino/ Website: www.tomocchino.com Company: https://vercel.com/home v0: v0.dev 👨💻 Where to find Aakash: Twitter: https://www.twitter.com/aakashg0 LinkedIn: https://www.linkedin.com/in/aagupta/ Instagram: https://www.instagram.com/aakashg0/ 🔑 Key Takeaways: 1. The prototype is the new PRD. You don’t need a 5-page document to explain an idea anymore. A working prototype - even if imperfect - communicates 10x more. And with tools like v0, you can build one in minutes. 2. Building speed doesn’t eliminate the need for strategy, it amplifies it. When anyone can ship, the most important job becomes deciding what’s worth building. Product discernment is more valuable than ever. 3. v0 isn’t just for engineers. Designers, PMs, and even salespeople are now building working apps without touching code. The line between "builder" and "non-builder" is disappearing. 4. Internal use cases drive innovation. The most successful v0 features didn’t come from competitive analysis, they came from real internal needs. If it solves your own team’s pain, it’ll likely solve others’. 5. Prototyping is now a cross-functional superpower. PMs can validate hypotheses instantly. Designers can test flows without waiting on devs. Sales can create tools for prospects on the fly. Every role levels up when they can build. 6. Fast iteration doesn't mean reckless shipping. The team behind v0 deliberately avoids becoming a “feature factory.” Speed is a tool, not a reason to skip prioritization or problem framing. 7. Your first user is you. This is the core ethos behind v0. If your own team doesn’t use the thing you’re building, something’s wrong. Internal conviction leads to better external adoption. 8. AI won’t be a separate feature, it’ll be the fabric. In the near future, no one will ask “What’s your AI roadmap?” It’ll just be how products get built, used, and improved - quietly running underneath everything. 9. Small teams can ship big things. The v0 team is under 14 people, yet they’ve built a tool that’s enabling thousands to build faster. Size is no longer a limiting factor — clarity and leverage are. 10. The future of product roles is hybrid. Expect to see more design-engineers, PM-builders, and AI-augmented contributors. Tools like v0 are collapsing boundaries — and giving everyone a chance to ship. #v0 #vibecoding #aitutorial 🧠 About Product Growth: The world's largest podcast focused solely on product + growth, with over 170K listeners. Hosted by Aakash Gupta, who spent 16 years in PM, rising to VP of product, this 2x/ week show covers product and growth topics in depth. 🔔 Subscribe and like the video to support our content! And turn on the bell for notifications.
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Transcript
tom Okino you are the CPO of Versell one of the hottest companies in AI and the makers of V0ero which everybody I know is talking about for AI prototyping how big is Vzero what numbers can you share with us yeah Vzero has been used by about 2 million people since last year and we're growing really really fast even if you're not an engineer even if you're non-technical the era of personal software is absolutely upon us and this has been the most exciting thing for me i really don't think about the
competition i think about our customers and delivering as much value as I can and I also think about my own use case what are the other AI things you're using as a CPO in your day-to-day that help you why should I watch this episode in this episode we're going to talk about VZero as a tool how to use it to transform not just the way you do your job and then we'll talk about how the team that builds Vzero built it how they use it themselves as well as more generally um Versel's strategy for and approach to
product development an AI startup valued at $3.25 billion in today's episode we're going to walk through a live demo of their hit product VZero which is one of the leading AI prototyping tools on the market we're going to talk about how Versel builds product how Vzero uses Vzero and the future of product management in the era of AI prototyping so if you're a product manager designer or engineer or even just someone founder using AI prototyping tools there's a lot to learn so let's get started
really quickly I think a crazy stat is that more than 50% of you listening are not subscribed if you can subscribe on YouTube follow on Apple or Spotify podcasts my commitment to you is that we'll continue to make this content better and better and now on to today's episode tom Oino you are the chief product officer at Verscell one of the hottest companies in AI and the makers of V0ero and what I wanted to know is how big is
Vzero now can you share in terms of users or revenue how much you've grown yeah nearly 2 million people have used Vzero since we launched last year uh we're growing fast it's sort of exponential here and the uptake has been really really exciting to watch uh of those people that have used Vzero many of them are deploying what they've built uh we've had over two and a half million
deployments to Verscell from Vzero so building things that are out there and in use not just prototypes which is I think the most common use case I've been talking a lot about but actual apps it's pretty amazing so can we show people how Vzero works and how you can build apps yeah absolutely and I'd love to show some of the stuff that I've built for myself that I use on a daily or weekly basis uh let me share a screen here so uh where do you want to start so I love LinkedIn of course it's how I
built basically this soloreneur business but what if I wanted a better version of LinkedIn's newsfeed i see a better I'm curious uh let's actually enhance the prompt here and see if we can create something that uh you know is a lot better so the first thing I did is I just said look my prompt was silly but maybe you can embellish it a little bit uh and now we're going to let Vzero cook
uh let's see it's coming up with a plan uh it's got a project structure i actually love looking at the thinking so while it's actually like authoring all of the code I'm like reading in let me see the plan uh we need some layout navigation a feed with different post types okay we're going to have post interaction components user profile card and detail view so the whole plan here great i didn't have to put any of the plan together and now it's cooking over here on the side so we'll watch it write some code it's basically created a whole
Video Details
- Duration
- 1:15:16
- Published
- June 12, 2025
- Channel
- Aakash Gupta
- Language
- ENGLISH
- Views
- 2,722
- Likes
- 68
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